“I don’t need to worry about cyberattacks… my business is too small to be of any interest.” This brief rationalization is one of the most dangerous fallacies a modern business can make concerning cybersecurity, and shows a fundamental misunderstanding of how modern cyberthreats operate. If this has been your mindset, we urge you to read on so we can help set you on a more realistic path.
We’ve spent the last few weeks discussing ransomware’s impacts on different subsets. First, we discussed how a ransomware attack impacts the customers of the infected business, and then we touched on the infected business itself. To end, we want to touch on ransomware’s impacts on society, specifically regarding economic health and geopolitical security, known as third-order harms.
Last week, we discussed the many impacts your business suffering from ransomware has on “second-order harm,” downstream businesses, and average, ordinary people. This time, we wanted to return to “first-order harms”… those the impacted business has to deal with itself.
It can be too easy to look at ransomware as a business problem. After all, it attacks businesses, locking down their data for ransom, often selling it or spreading it, and sometimes altering it for the business if returning it at all. It can be too easy to overlook another impacted target in all the mess. What happens to the people whose data a business has collected and uses?
The modern customer is more educated than ever before. As a result, you have to have an active strategy to build great customer experiences so you can retain business with them. In this month’s newsletter, we’ll go over some things you can do to improve your customer relationships.
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