Most businesses rely on their technology. However, a failure to manage that technology can lead to significant financial waste and operational inefficiencies. One major way a business can waste money is through over-investment in unnecessary or overly complex IT infrastructure. Let’s briefly examine how companies waste their money on technology and how to identify if technology is working for your business.
Generating and capitalizing on digital leads is crucial for business success. A well-thought-out strategy to attract leads through websites, emails, and social media can significantly enhance a company’s ability to create a good customer experience and grow its business. This month, we’ll examine this element of a business and give you a step-by-step guide to getting the most out of your digital marketing efforts.
Cybercriminals will do anything they can to get what they want. They will lie and cheat to break into an organization’s network and siphon off the data or gain control. One of the most utilized tactics that cybercriminals use today is called social engineering. This month, we will discuss social engineering and how it puts everything you work for in jeopardy.
Emerging technologies offer significant opportunities for businesses to achieve their goals. However, understanding how and when to leverage these technologies is crucial. One of the most rapidly advancing technologies today is artificial intelligence (AI). Yet, AI encompasses more than what one might initially think. Many of the most impactful business tools are powered by a branch of AI called machine learning (ML). This month’s newsletter delves into machine learning, its mechanics, and its applications within a business context.
Big data is now a crucial resource for businesses of all sizes, including small enterprises. Today, businesses have unprecedented access to vast amounts of data, enabling them to make more informed decisions and operate more efficiently. This month’s newsletter explores how small businesses harness big data’s power.
