Benefits The benefits of social media are numerous and far-reaching. The first we have to mention is that it is social, meaning that the people who would buy a company?s products or services are on there. So, no matter what kind of marketing and advertising a business has done up until the advent of social media, the platforms are an absolute game-changer for these companies. In fact, studies show that about half of all adults use more than one social media application. This provides businesses with the exposure they need to be successful. Another benefit of social media is the information businesses and consumers get about the other. For instance, being able to understand what people like/dislike or products they will/won?t buy is extremely useful for any business. On the other hand, it helps individuals have direct access to the company on a platform of their choosing, which is a major benefit for them. Additionally, social media is free to use for the most part, but there are options to target specific groups of people (people who would me most apt to have interest in your product/service). This give the business the exposure they want while providing the following benefits: Knowledge about customers/prospects Interaction with customers/prospects Increased traffic to a company website or store Increased sales leads (and therefore increased sales) Promotion of a business? authority Promotion of a business? willingness to help others And many more Detriments Anything that comes with that much benefit has to have some drawbacks, right? One of social media?s drawbacks for businesses comes from the fact that every platform is constantly changing. Since your workers are the some of the people that utilize social media, you are going to be forced into making some difficult decisions about how to utilize these platforms effectively. Another issue that many businesses run into is that social media investments are hard to quantify. Sure, you know how much money you spend in it, but getting an exact ROI figure is more difficult than with other forms of digital advertising. This is because social media, while having direct access to customers, can often take a bit of time to return any immediate sales; or, it can be impossible to know given that it only kind of facilitates a conversation between a company and the consumer, rather than a direct sales conversation. As a result, it can me more difficult to truly manage conversions that start on social media. The worst effect that social media has on a business is far-and-away from employee use. Every business relies on consistent productivity. Social media often presents a roadblock to this as most people that work at a computer utilize at least one social media service and have a tendency to liberally access their social media in the workplace. The more time they are spending on social sites, the less time they are focusing on their work, which can have major negative effects on an organization?s ability to meet its demands. Some businesses have gone so far as to create scheduled times for their staff?s social media use. Business owners have learned that social media is important to their employees, so providing a set time for them to get whatever they need to get done on social media can keep the organization as […]

First, it?s important to understand why A.I. might seem like the answer. Why is A.I. So Appealing? You would think that relying on automated systems to protect a network would be less than ideal, but there are a lot of reasons why technology specialists find it such an attractive prospect. For one, there is presently a significant lack of IT expertise in today?s modern business world. This makes it difficult to find workers who are technically skilled enough to provide adequate network security. Furthermore, with more devices connecting to the Internet than ever before, the idea of making network security and threat detection automated through the use of A.I. and algorithms seems like the right call. It makes the jobs of your in-house IT department much easier, but at what cost? There are many reasons why artificial intelligence for network security should be approached with caution. Here are a few of them. Consider How Threats Are Detected by A.I. In order for artificial intelligence to detect threats, it somehow has to be taught how to recognize them. While machine learning can help it better determine the nature of threats over time, the point stands that it must be taught how to initially recognize the good from the bad. The MIT Technology Review explains, in this way, that A.I. is ?trained? to detect threats based on tags assigned to specific data sets, which can be reverse-engineered by malware developers to create threats that are more difficult to identify by automated systems. Over-Reliance on a Single Method This segues into the next point quite nicely, as with only a single method of detecting threats, A.I. is particularly vulnerable. Imagine that your office has hired a single security guard to keep watch over the front door at night. You don?t have any other guards on-site in the building itself, and no security cameras to alert the local authorities should anything happen that?s not expected. While this is great for that particular entry point, it makes the entire system vulnerable if it?s compromised. Basically, if you rely on only a single platform to detect and eliminate threats, you are exposed if that system is unable to ascertain a certain threat. Does your business want to optimize security? White Mountain IT Services can help. To learn more, reach out to us at (603) 889-0800.

Luckily, there are a few ways to spend this time that could prove beneficial to the day?s responsibilities, and that don?t require your computer to do! Prepare for Your Day Fortunately, your computer is only necessary to actually complete the tasks in store for you. Planning your strategy to tackle them doesn?t expressly require the use of your device, as you likely have a decent idea of what your agenda looks like. This means you can look at the time spent waiting on your workstation as an opportunity, instead of an inconvenience. Instead of blankly staring at your screen, take a sheet of scrap paper and focus on your strategy for the rest of the day. Are there any tasks that you need to complete more so than others? What do you need to accomplish–whether you need to check in with a coworker, call a client on the phone, or fulfill some other responsibility–and what needs to be rearranged to allow you the time you will need to do so? While it may seem silly at first, exercises like these could prove to be helpful to getting in the right mindset for a productive day. Plus, it?ll likely take just long enough to do so that your workstation will be able to start up. Straighten Up Your Workspace We?ve all been there? a desk is clean and tidy, everything precisely where it should be, until it suddenly isn?t at all. Between those moments of just plopping something down (to look at later, of course) and the habit many have of allowing things to be plopped down more and more frequently, it is little wonder that the workstation of today tends to be a bit unkempt. However, if the time spent waiting for a computer to start up is also utilized as the chance to organize the work area, not only will it make the work environment a generally more pleasant place to be, it?ll make a better impression upon any visitors that happen to come to the office. After all, a messy desk could be the difference between a client, and a missed opportunity. Refill and Mingle Of course, productivity can sometimes be measured in more than just minutes saved on a task. Oftentimes, productivity can present itself in other ways. For instance, a good working relationship can expedite no shortage of tasks, so getting a second cup of coffee and chatting in the break room can provide a surprising boost to the workflow. By simply establishing lines of communication and camaraderie between you and your co-workers through casual interaction, operations will likely run much more smoothly, and the workplace will be a more pleasant place to be. Otherwise, if you?d rather try to minimize the downtime that your users experience in general, you should consider implementing a policy that requires maintenance to take place after hours, reducing the likelihood of workday delays. A managed service provider can assist you by implementing these updates at the end of each workday, once your employees have left. As a result, your devices remain up-to-date, without the inconvenience of updating them when there?s work to be done. Interested in learning what else White Mountain IT Services can do to assist your business? Reach out to us at (603) 889-0800.

It should be mentioned that the specifics of how to cut costs related to your organization?s printing will largely depend on your current costs in the workplace. Your business uses printers, paper and ink/toner (depending on the device used) and filing cabinets to store all of your documents. All of this doesn?t even include time and resources spent making sure that these devices are being managed and maintained properly. We can help your organization overcome the many struggles that a business faces when suffering from printing costs. Upgrade Your Printers If you?re using outdated printing technology, your business could benefit from a hardware refresh. For example, some businesses that use old ink-jet printers can benefit from using a laser printer, as they are generally considered more efficient with their print jobs and the costs associated with printing over an extended period of time. Manage Your Resources More Efficiently. Cutting out printing as a whole might not be possible, so you should instead identify how you can better spend your resources. Your business can make more efficient use of resources by closely monitoring how much of what you use to cut down on waste. Sometimes all it takes is changing settings on computers and printers and storing the right surplus without risking running out of resources. Go Paperless Loose papers can make any office look messy and disorganized. Physical documents are simply too hard to keep track of in an office environment. A document management system can help your business better manage its files in a digital environment, which means no more digging through bulky filing cabinets or manually searching for files. You might be surprised by how much time you can save with this. When it comes to printing costs, White Mountain IT Services can help you maximize your return on investment for your printing solutions. To learn more, reach out to us at (603) 889-0800.

For the purposes of business, automation allows for certain time-consuming tasks to be effectively ?removed? from everyday operations. The reason we put that in quotes is because the tasks aren?t removed, but they are handled by an automated system that doesn?t require the attention of a human worker for it to happen. We?re here to discuss some of the ways that productivity can be influenced by automation. Customer Support Some organizations have a department that is dedicated to customer support. This involves helping customers with their questions and concerns. The issue here is that these professionals devote their entire workday to these tasks, which means they aren?t doing anything else, and they are wasting potentially valuable time on monotonous tasks that nobody in their right mind likes doing. To move away from these positions that provide little fulfillment for employees, A.I.-powered chatbots have been introduced to free up resources. Eliminating Monotonous Tasks Imagine having to send the same email to 200 clients without using a mail merge or mailing list. This is what certain monotonous tasks can feel like at times, like stuffing the same envelope for physical mailing over and over again. While the process might differ depending on the task, certain methods of automation can eliminate tasks from the workday. If these tasks are removed from people?s responsibilities, imagine the creativity and productivity that can come from it. Automated Data Backup and Security There are some tasks out there that you don?t want users to handle simply because of the possibility that it will be handled poorly or inadequately. Some of these include data backups and security updates or monitoring. Depending on the service, a computer or software solution can be much more consistent as a whole and do it in a faster way than a human can. Are you ready to get started with automation services? White Mountain IT Services can help. To learn more, reach out to us at (603) 889-0800.